Company has been one of my favourite magazines, aside from Oh Comely, forever. However, the recent changes have made me question whether I will even continue buying it. Magazines understandably have to keep up with social media and creating an online presence to keep on trend, but if I wanted to see constant hashtags and abbreviations, surely I’d just visit their twitter? If anything, I read magazines and books to take a break from twitter! When I read a published article by a professional journalist, I don’t want ‘<3’, ‘Oscar Nom’d’, or ‘lolz for your hols’
Linking fashion magazines with blogs was most definitely inevitable; they are so similar and go hand in hand in a lot of ways. Without this link it can be argued that people will look to blogs rather than magazines for fashion inspiration. Yet, any good idea can be taken too far. Company first hit controversy with its piece on the A to Z of blogging, making stereotypes that many perceived as offensive and mocking. As blogs are on the internet, obviously, I suppose it can be seen as natural to follow abbreviation conventions of twitter. But, surely these journalists will look back at their portfolio in ten years’ time and tut at their opinion that K-Stew’s dress was totes amaze?